Privacy Policy – Rocky Ranch
As customers ourselves, we believe privacy is a fundamental right. Your privacy and security are
essential to us at Rocky Ranch. Our goal is to ensure the information we collect is secure and
used solely to improve and enhance your experience with Rocky Ranch. We take every
precaution to protect your personal information and want you to understand how we collect, use,
share, and protect your data.
Below is our Privacy Policy that outlines the types of information we collect and how we use it.
In short: we don’t sell your data. Ever. Rocky Ranch is in the business of creating better
products for you and your pets—and that’s it. We only use your data to fulfill legal obligations
and improve our services.
By interacting with Rocky Ranch, you consent to the data practices described in this policy. We
may update this document from time to time, so check the date at the top for the most recent
version. We encourage you to revisit it regularly to stay informed.
Making Privacy Policies Understandable
We know privacy policies are often difficult to read. The Rocky Ranch Privacy Policy has been
crafted to be straightforward and transparent. It has passed several readability tests, with an
average reading level of grade 12. It’s about 3,000 words long, which takes approximately 12
minutes to read.
We’ve also included links and resources to help you better understand your consumer rights,
including how to opt out of targeted ads and how to browse anonymously.
Introduction
This Privacy Policy applies to our website: https://www.rockyranchpet.com (the “Site”). It
explains how we collect, use, disclose, and protect your information when you interact with our
Site and Services.
We may update this Privacy Policy periodically. If we do, we will revise the “Last Updated” date
at the top of this page. In some cases, we may notify you directly of significant changes. We
encourage you to review the policy regularly to stay informed of our privacy practices.
1. INFORMATION COLLECTION
Data Collection
We collect two types of information:
• Personal Data (identifiable information you provide)
• Non-Personal Data (anonymous or aggregated data)
Cookies
We use cookies to personalize and improve your experience. A cookie is a small data file placed
on your device when visiting our site. Cookies store information like your shipping address and
cart contents. Registered users may receive more personalized services through cookies,
including abandoned cart reminders via SMS.
Our cookies do not allow third parties to access your personal information. Please note that third
party websites may use their own cookies, which we do not control and are not responsible for.
Cookies, Ad Beacons, and Similar Technologies
We may use cookies, ad beacons, and related technologies for analytics, marketing, and user
experience. Our vendors may use these technologies to associate your browsing activities with
information like your email address.
How We Use This Information
We (or service providers acting on our behalf) may use your information to communicate with
you and personalize marketing. You can opt out of targeted advertising through the provided
links or browser settings.
For the complete list of cookies used on our site, refer to the “Terms and Definitions” section.
Note that this list is subject to change.
(1a) Personal Data
We collect personal information such as:
• Full name
• Mailing/billing address
• Email address
• Phone numbers
• Credit card information
We use this to fulfill orders, process payments, contact you, and provide customer service.
(1b) Non-Personal Data
We use tools like Google Analytics to collect anonymous data, including:
• Browser and device information
• Site usage patterns
• IP address and location
• Page views and duration
This information helps us improve our services and user experience.
(1c) Data Retention
We retain collected information indefinitely unless you request deletion. To request data
deletion, email us at info@rockyranchpet.com ??
(1d) Email Communications
To help us make emails more useful and interesting, we use email service
providers. If your computer supports such capabilities, we may receive a
confirmation when you open an email from us.
(1e) Managing Your Personal Information
You can view, update, or delete your information by logging into your account or by emailing us
at info@rockyranchpet.com , to help you through the process, as long as the actions
do not threaten our privacy or security interests as a whole. Some data may need to be
retained for legal reasons.
2. USAGE OF PERSONAL INFORMATION
Use of Personal Data
We use your data to:
• Process purchases
• Provide customer support
• Share updates, offers, and product news
• Improve our site and services
• Conduct research and development
If you give data for a specific reason (e.g., support request), we will only use it for that purpose.
(2a) Content Reproduction
If you post content (reviews, photos, videos) to our website, social media, or tag us using Rocky
Ranch-related hashtags, you give us permission to use that content. We may reproduce, adapt, or
publish it across our platforms without compensation.
Your posts may be public and viewable by others. Please be mindful of what you choose to
share.
(2b) Disclosure
We are not in the business of selling your data. This information is a vital part of our
relationship with you. We will not knowingly sell, trade, or rent your Personal
Information other than as disclosed in this Privacy Policy. There are circumstances
in which we may share your data with third parties without further notice to you, as
set forth below.
(i) Third-Party Service Providers
We may share data with partners who help us operate, such as:
• Shipping companies
• Website hosting providers
• Payment processors
• Marketing consultants
Only necessary information is shared.
(ii) Legal Requirements
We may disclose data if legally required or to protect our rights, property, or users’ safety.
(iii) Corporate Transactions
If Rocky Ranch undergoes a merger, acquisition, or sale, your information may be transferred to
a successor.
(2c) Customer Testimonials/Reviews
If you submit a testimonial or review, you consent to its public display, including any
identifiable information provided with it.
(2d) Surveys or Contests
We may run surveys or contests that request personal data. Participation is voluntary. By
entering, you agree to the terms and understand we may contact you with promotions.
We reserve the right to disqualify entries or revoke prizes in the case of unethical behavior or
rule violations.
(2e) Social Media Features
Our website may include social media integrations that collect certain data (e.g., IP address,
pages visited). These features are governed by the privacy policies of the respective social media
platforms.
3. PROTECTING YOUR PERSONAL INFORMATION
(3a) Security Measures
Rocky Ranch takes your privacy seriously and implements industry-standard security protocols
to protect your personal data. For transactions involving payment information, we use Secure
Sockets Layer (SSL) encryption and partner only with reputable third-party payment processors.
While we follow best practices in data protection, no method of electronic transmission or
storage is 100% secure. Therefore, we cannot guarantee absolute security.
By using our website, you acknowledge and accept the inherent risks of internet communication.
You agree that Rocky Ranch is not liable for any intercepted data shared through the internet and
release us from any and all claims resulting from unauthorized access to your information while
in transmission.
(3b) Protecting Yourself
We strongly encourage you to take proactive steps to safeguard your information. Choose strong,
unique passwords for your account and avoid sharing login credentials. Regularly update your
password and avoid using easily guessable personal details. Please log out of your account when
accessing our Site from a public or shared device.
You are solely responsible for maintaining the confidentiality of your account details and for all
activity that occurs under your account.
(3c) Links to Other Sites
The Rocky Ranch website may contain links to third-party websites for your convenience and
reference. These sites operate independently from Rocky Ranch and have their own privacy
policies. We do not control or endorse the content or practices of any linked websites and are not
responsible for their actions. We advise you to review their privacy policies before providing any
personal data.
4. OPTING-OUT
You can opt out of receiving non-essential marketing communications from Rocky Ranch at any
time by clicking the unsubscribe link in any email or texting STOP to any SMS message we
send. You may still receive transactional communications necessary to fulfill your orders or
account-related services.
To opt out of interest-based advertising, visit:
• www.aboutads.info/choices
• www.youradchoices.com
Check your mobile device settings for ad tracking controls.
If you wish to review, correct, or delete the personal information you’ve provided to us, please
contact us at info@rockyranchpet.com
5. TERMS OF USE
By continuing to browse and use the Rocky Ranch website, you agree to comply with and be
bound by the following terms and conditions of use:
• All content on this Site is for informational use only and subject to change without notice.
• Rocky Ranch makes no warranties regarding the accuracy, completeness, or timeliness of
the information provided. You acknowledge that such information may contain
inaccuracies or errors, and we expressly fully exclude liability for any such inaccuracies
permitted by law.
• Your use of the Site is at your own risk. It is your responsibility to ensure any products or
information meet your specific needs.
• You agree to indemnify and hold harmless Rocky Ranch and its affiliates from any
claims or demands arising from your use of the Site or your violation of these terms.
• This Site may not be copied or reproduced without permission. Unauthorized use may
result in a claim for damages and/or criminal liability.
• The laws of the State of California govern your use of this website.
6. ACCEPTANCE OF PRIVACY POLICY
By voluntarily providing personal information on our Site, you consent to the collection and use
of that information as outlined in this Privacy Policy. Your personal information may be stored
or processed in the United States or in any other country where Rocky Ranch or its third-party
service providers operate.
7. GENERAL
(7a) Policy Changes
This Privacy Policy may change from time to time as Rocky Ranch evolves. Any updates will be
posted on this page. Continued use of the Site after changes are posted constitutes your
acceptance of those changes.
(7b) Children’s Privacy
Rocky Ranch does not knowingly collect information from children under 13 years old. If we
discover that we have inadvertently collected data from a child, we will delete it immediately.
Parents or guardians with concerns should contact us at info@rockyranchpet.com
(7c) California Privacy Rights
California residents have the right to request information about the categories of personal data
we collect and how we share it, pursuant to the California Consumer Privacy Act (CCPA). To
submit a request or opt-out of data sharing, visit: www.rockyranchpet.com/ccpa-opt-out
(placeholder link) or email us at info@rockyranchpet.com
Contact Us
If you have questions about this Privacy Policy or would like to request data access or deletion,
contact us at:
Rocky Ranch
Email: info@rockyranchpet.com
Website: https://www.rockyranchpet.com
